Artificial Intelligence (AI) has revolutionized SEO practices, particularly in the past two years. Google’s AI-driven algorithm, RankBrain, has grown smarter, understanding search intent with unprecedented accuracy. This change has shifted focus from keyword stuffing to creating semantically relevant content.

AI tools like ChatGPT also empower marketers to brainstorm topics, refine keyword strategies, and optimize on-page elements. AI-driven analytics further streamline keyword research and competitive analysis, enabling data-informed decision-making.

Visual search powered by AI is another game-changer, with platforms like Google Lens making images a critical SEO component. To stay ahead, marketers must optimize images with descriptive metadata, alt text, and high-resolution formats.