In 2007, it all began with a single request—a small business needed a website. At the time, the world of marketing was undergoing a transformation, with social media emerging as a fresh, dynamic way for businesses to connect with customers, spread by word-of-mouth, and share authentic experiences.

That initial project soon opened the door to more opportunities, as requests for additional websites, compelling content, and engaging imagery began to pour in. Each project brought new challenges and learning experiences, including mastering SEO best practices and delving into the complexities of Google’s search algorithms.

This journey naturally led to exploring digital analytics, understanding the nuances of search behavior, and eventually sharing this knowledge with others. Small business owners became eager students, learning how to navigate the digital landscape. High school students joined in as well, gaining skills in meeting with business owners, building websites, and capturing professional photos.

The path expanded further, with invitations to work on political campaigns and provide hands-on training for business owners, helping them harness the power of social media. Over time, this wealth of experience culminated in the creation of a systematic approach: crafting tailored workflows, producing unique content, and designing custom imagery for each client.