Zero-click searches—where users find answers directly on the search results page—have surged over the past two years. These occur in the form of featured snippets, knowledge panels, and local packs. While these features enhance user convenience, they challenge businesses to adapt.

To thrive in this environment, marketers optimize for featured snippets by providing concise, well-structured answers. Local businesses focus on Google My Business profiles and reviews to capture visibility in local packs. By aligning strategies with zero-click trends, brands can stay relevant in today’s evolving SEO landscape.